About Me

Your brand’s new creative teammate…

I’m a graphic designer who spent more than 7 years working in-house, where I led a small creative team and guided design through multiple rebrands, mergers, and acquisitions. That experience gave me a deep understanding of how thoughtful design can support business during times of change and growth.

Now as a contractor and freelancer, I love partnering with businesses of all sizes to bring their brand stories to life. I have particular expertise in the senior care industry, where I’ve helped organizations create clear, compassionate and professional visual communications that connect with their audiences.

Outside of design, I’m fueled by books, travel, and time with my family. Whether I’m squeezing in a Peloton ride or escaping into my Kindle, I love finding moments that inspire both work and life.

Background

  • Kaylee Hatch Design, LLC

    Contractor/Freelancer | Aug 2023 - PRESENT

    As a contracted designer, I focus on creating and enhancing brand experiences through purposeful design, aimed at boosting recognition and fostering cohesive visual identities.

    Activated Insights (Formerly Home Care Pulse)

    Brand Manager | Jul 2021 - Aug 2023

    Responsible for leading the design team in developing, implementing, and maintaining the brand strategy and visual communication to impact rapid company growth. Played a primary role in a major rebrand following a large brand merger and helped navigate two subsequent acquisitions.

    Graphic Designer | Apr 2016 - Jul 2021

    Graphic Design Intern | Jan 2016 - Apr 2016

    Working as the company’s only designer, I helped mold a strong visual identity that stood out as a leader in the home care industry.

  • Bachelor of Arts: Graphic Design

    Brigham Young University-Idaho | Sept 2015 - Apr 2018

    • Graduated Magna cum laude

    • Studied the technical, aesthetic and theoretical approaches to graphic design

    • VOLUNTEER - Student Support: Mentoring new students during orientation and throughout their first semester

    • AWARD - Eliza R. Snow Exemplary Student: Recommended for, “Maintaining a 3.7 GPA, excellence in the arts, demonstrating value in the creation of beauty and artistic light, looking beyond self in service of others.”

    Associate of Liberal Arts

    College of Southern Idaho | Aug 2011 - May 2013

    • Studied a liberal arts curriculum with an emphasis in art.

    • AWARDS - Achieved Dean List all 4 semesters. Enrolled 18 credits each semester. Also received Presidential & Athletic Scholarships.

    • Active Listening

    • Creative Problem Solving

    • High Follow-Through

    • Attention to Detail

    • Proactive

    • Adobe InDesign

    • Adobe Illustrator

    • Adobe Xd

    • Adobe Photoshop

    • Adobe Fresco

    • Canva

    • Microsoft Office

    • Google Suite

  • Kaylee is a true master when it comes to understanding the essence and voice of an organization, and she excels in building enduring brands.

    Kristen Duell,
    Former Chief Marketing Officer, Home Care Pulse

  • She demonstrates exceptional leadership skills and possesses an impressive depth of knowledge in graphic and web design. It is with great pride that I recommend Kaylee to any organization.

    Kristen Duell,
    Former Chief Marketing Officer, Home Care Pulse

  • Kaylee’s suggestions and ideas were always delivered with poise, patience and confidence. She sprinkles her magic on all she does and every day I felt like a child ready to open a gift on Christmas morning. I remain in awe of Kaylee as a person, and a professional.

    Vicki Demirozu
    Founder, Giving Care with Grace

  • We would highly recommend Kaylee’s work. She’s transformed our brands look into something much more memorable.

    Thunder Creek Excavation

  • Kaylee is top notch in her profession! Her creative talents had an outstanding impact on my new company with a refreshed look, feel and appeal.

    Vicki Demirozu
    Founder, Giving Care with Grace

  • We absolutely love Kaylee and her intuitive design work. She is our favorite designer!

    Samsara Tree Care

  • Went above and beyond our expectations. Fast turn around with a quality product for our needs.

    Needle & Shred

I’m passionate about discovering creative solutions and believe that many of the communication challenges that businesses face can be solved by creating a workhorse brand that does the communicating for you.

LET’S CONNECT

hello@kayleehatchdesign.com

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hello@kayleehatchdesign.com

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hello@kayleehatchdesign.com • hello@kayleehatchdesign.com •